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There has been a huge forward flow of Chinese consumers into the UK because they are very interested in UK goods – they used to want labels, now they want something really unique, such as vintage designer pieces such as Cartier.”
The unlikely tie-up between some of the most established and seemingly stuffy retailers in London and such cutting edge mobile tech is encouraging as it shows that everyone and anyone in retail can evolve and that tech isn’t always hard to embrace.Īccording to Catherine McKenna, Director and co-founder of antique jewellery store McKenna & Co, one of the first adopters of the plan, “We were introduced to it by Penny Mountbatten, who is an ambassador for tech and business in China. With Chinese tourism expected to continue to grow, we look forward to working with new merchants willing to provide the best shopping experience and highest conversion rates.” “This collaboration follows a wider trend across the country, which we pioneered in 2017 by rolling out the first WeChat Pay solution at the point of Sale in the UK, at London’s Camden Market. “Beauchamp Place is the latest milestone in our journey to provide local merchants with the most innovative payments technology to cater for savvy Chinese visitors expecting to pay with their preferred mobile payment method of choice,” explains Michael Lane, VP Channel Development, SafeCharge.
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This then produces a QR code on the merchant’s device, which the shopper scans with their smartphone running WeChat and the payment is made. The shopper brings the item they want to buy to the cashier, who scan it, enters the price and selects WeChat or Alipay.
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Having recognised the business opportunity presented by the ever increasing number of Chinese tourists willing to pay with either WeChat or Alipay, Beauchamp Place began the rollout of the SafeCharge Point of Sale app across its well-known brands, enabling merchants to process QR code-based transactions for the most frictionless tap-and-go shopping experience.įor retailers the process is simple: they sign up with SafeCharge, download the point of sale app onto a smart device and they are ready to take payments from Alipay and WeChat. Having recently witnessed an increase in the number of Chinese customers visiting the area, local merchants saw an opportunity to embrace technology as a strategic differentiator in order to become more attractive and provide the shopping experience these customers expect.Īccording to statistics from the UK China Visitor Alliance (UKCVA), the number of Chinese visitors to the UK soared by more than 150% in the past five years, injecting billions of pounds into the local economy. Risen to fame during the late 70’s with the establishment of luxury shops and Nouvelle Cuisine restaurants, it set itself apart for being able to provide an exclusive shopping experience to customers from all over the world. Located at the heart of Knightsbridge, Beauchamp Place is one of London’s most prestigious and iconic shopping destinations.
In addition, the move to WeChatPay means that not only can they take China’s most popular mobile payment mechanism, but can also use the social site to show tourists in the local area that they are there and ready to do business. Working with payment service company SafeCharge, four leading shops in the street – McKenna & Co, Lalage Beaumont, Grace Han and Gladwell Patterson – are all piloting simple technology that allows them to easily take payments from these leading Chinese payment tools. Beauchamp Place, the once-famous street behind Harrods and home to the legendary San Lorenzo restaurant, is not the most likely scene for a retail revolution, but in a drive to attract more high-spending Chinese tourists, several shops are working together to roll out acceptance of WeChat Pay and AliPay.
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